I arrive to the Tett Center for Creativity and Learning just before 6, the start time of the Loft Girls launch, with the intention of being early. Turns out I wasn’t the only woman in Kingston trying to beat the rush that would undoubtedly commence. Pulling into the parking lot, the truck is impossible to miss. My eyes were immediately drawn to the chic, pastel pink truck surrounded by a plethora of vibrant, smiling women excited to climb aboard and discover what The Loft Girls had to offer.
The Loft Girls’ launch attracted women of all ages; as the curated fashion truck sells restored and repurposed pieces appealing to a variety of styles and looks. The driving force and founders of The Loft Girls, Claire Bouvier and Niki Hodgskiss, pop around busily and happily, greeting women and helping customers find pieces that are perfect for them. Inspired by eco fashion, the savvy thrifting professionals search high and low in cities across Ontario for beautifully unique clothing and bring them to you through their mobile fashion truck. “The purpose of the truck to bring unique “city” style to smaller communities,” the ladies tell me. Though most pieces are curated, there is also a fabulously unique collection on the truck that is designed by Ms. Bouvier herself.
Entering the truck, I am immediately struck by the simplistic beauty of each piece on board. Claire and Nikki’s different yet complimentary styles merged to present a mixed collection of casual and elegant items. The colour pallet of the clothing compliments the soft pink exterior of the bus, with lots of light and pastel coloured clothing (don’t fear little black dress lovers – they literally have something for everyone). Between racks of clothing, the interior of the bus shines through. Claire and Nikki have transformed an industrial truck into a cozy and sophisticated shop. With unique additions such as distressed barn board shelves and elegant repurposed light fixtures; the atmosphere is warm and chic. The ladies also invited the talented make-up artist, Courtney, from self-owned Peach and Poppy, to brighten lips and cheeks of shoppers – a lovely and thoughtful touch.As the evening of the launch continues and women continue to flock to the pink truck, one thing becomes very clear – The Loft Girls are a smashing hit. Nikki told me that both her and Claire “are very creative and have a strong entrepreneurial streak”. The two balance each other exquisitely, both with style and personality, and their creativity and drive has brought what was once an idea into an impressive reality. The mass majority of women left the launch holding a Loft Girls retail bag and a smile on their face – the atmosphere of women shopping, sharing and styling is impossible not to enjoy. The Loft Girls will be bringing their fashion and charm to local events throughout Eastern Ontario this summer, so keep your eyes peeled for the #pinktruck!